About me


Laura Aymerich FranchI am a Marie Curie IOF postdoctoral fellow (return phase) at The Experimental Virtual Environments (EVENT) Lab for Neuroscience and Technology, Universitat de Barcelona (UB). The outgoing phase of my fellowship was at the CNRS-AIST JRL (Joint Robotics Laboratory) at the National Institute of Advanced Industrial Science and Technology (AIST) in Japan (2014-2016).

Previously, I was a Fulbright postdoctoral scholar at Virtual Human Interaction Lab, Stanford University (CA).

I earned a PhD cum laude on Audiovisual Communication and Advertising (2010) from Universitat Autònoma de Barcelona (UAB), where I was part of the Image, Sound, and Synthesis Research Group (GRISS). I have also been a lecturer at UAB (2006-2011) and a visiting research fellow at iCinema, Centre for Interactive Cinema Research at University of New South Wales in Sydney (2009).

My area of expertise is Communication and Media Psychology applied to advanced communication technologies. I study self-representation in mediated embodiment. Specifically, I examine the psychological transformations resulting from experiences of avatar embodiment in virtual reality and in humanoid robots. I am particularly interested in developing and promoting the positive uses of these technologies, which I conceive as fascinating tools for social change.